Role: Account Manager
Objective: In the spring of 2015, Target asked groups of students in the creativity and innovation marketing course at Miami University to craft a holistic campaign for Target Pharmacy. Target was battling severe market share issues in an extremely cluttered industry.
Insight: Consumers are seeking a pharmacy experience that is approachable and convenient.
Solution: After months of research and ideation, my team of six students presented an immersive campaign to Target representatives. Included in our campaign were in-store updates, a Target Pharmacy truck tour, a social media campaign and an updated logo. Of all the student groups, my group’s presentation was choose as the winner by the Target reps. Take a look at our slide deck for a closer look!