Role: Account Planner
Objective: In September 2015, Snapple asked the Miami Advertising Club to create an integrated 2017 holistic campaign to grow Snapple volume in the United States.
Insight: People don’t have enough play in their daily lives.
Strategy: Prove that the Snapple consumer’s inner playfulness is good for themselves as well as their company.
Solution: In order to increase Snapple volume, we crafted a campaign that would include paid and earned media, event marketing, web and in-store activation tactics.
We found a rallying cry around what Snapple should stand for- play. Snapple has the opportunity to become the brand that provides a playful break in people’s day. Snapple can be that brand by starting a conversation about how people can bring play into the work world.
Outcome: Months of hard work yielded great reward. Our team was awarded 3rd place and “Best Creative” at the District 5 NSAC regional competition.