Campaign Development, Website Development + Social Media
The Miami University Men’s Glee Club, one of the nation’s oldest and most prestigious collegiate choruses, has been inspiring audiences for over 107 years. Despite the group’s increasing national recognition and countless achievements, the organization was in dire need of an overhaul in the digital space.
When I was called to take over the promotional efforts of the group, I immediately drew my attention to the digital space. I first worked to strategize the group’s strategic efforts on Facebook and Twitter. Through several well-developed campaigns, I increased the group’s following and engagement by over 20 percent. After establishing this strengthened social media presence, I developed a new website for the group. The glee club’s former website was lost in the 1990’s — the new website I developed is aesthetically pleasing, on-brand, responsive and mobile-friendly.
I encourage you to review this work below and follow the work I continue to do for the group on mugleeclub.org and facebook.com/MiamiGleeClub.