Role: Digital Strategist
Objective: In August 2015, The Miami University Men’s Glee Club asked me to revamp their outdated presence in the digital space. They wanted my work to ultimately reflect an increase in social following and an increase in alumni engagement.
Insight: Alumni engagement is fueled by an emotional connection to current generations.
Solution: I updated the group’s website to reflect it’s branding and enhance the user experience and built a more engaging social media presence. The new website includes a responsive mobile friendly layout, connectivity to social channels and a new alumni portal. If you’d like to view my work, I encourage you to take a look at mugleeclub.org as well as their account on Facebook.