Role: Account Planner
Objective: In August 2015, The City of Cincinnati asked the Highwire Brand Studio to create a holistic campaign to increase the presence of young professionals (YPs) in the Queen City.
Insight: Young professionals crave communities that support, not hinder entrepreneurial opportunities.
Solution: In order to increase the presence of difference-making YPs in Cincinnati, we decided to target YPs with an entrepreneurial spirit. To convince this target that they could find entrepreneurial success in the city, we decided to center our campaign around true success stories of a variety of local companies. Through our strategic creative work driven by extensive research, we are confident that our campaign will IGNITE YPs with Cincinnati. Check out our slide deck for a closer look!